Seven deadly ‘Cs’ of content – it’s more than the ‘KISS’

#communications is all about good #content. No matter what medium we use, it's the currency of communications. In this article, I've tried to capture the essential aspects or guidelines one could refer, while creating good content. 

I especially think, the first 'C' is most important. What do you think?

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#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.

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