Emotional equity – at the heart of effective communications

Most of my experience comes from #B2B, #engineering, #manufacturing, #Researchanddevelopment and #GCC domains. That one thing about content that was reinforced more often, be it global or local markets and audiences, that one common thread that ties all forms of communications is ‘Emotional equity’.

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#Refreshinglyc2 (Caring and Curious) is an idea that was conceived to help future proof organizations by delivering beyond mandates and delivering ‘business’ value.

From approach to strategy, planning, execution and sustenance, we view brands as not entities, but as an ecosystem. This helps us deliver a unified and memorable #brandexperience consistent with #brandpromise - by addressing all the 'touchpoints of a brand', across external and internal stakeholders and audiences.

Working inclusively across the breadth and depth of an organization, its businesses, stakeholders, audiences and customers allows us to unravel gaps, redundancies and opportunities and ‘connect the dots’.

Our whole approach is to deliver programs, not just campaigns and creatives. We deploy our own models and processes to ensure efficiency and effectiveness, since we understand the nuances of the corporate world, he creative power of agencies and the strategic thought process of consulting firms.